Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Transmedia Practices in the Long Nineteenth Century
Christina (Freie Universitat of Berlin, Germany) Meyer
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Brand Journalism
Andy Bull
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Epica Book 31 : Creative Communications
Epica Awards
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising at the Crossroads (RLE Advertising)
Max Geller
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Advertising Explained (RLE Advertising)
Dennis Caton
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Advertising Today and Tomorrow (RLE Advertising)
W.A. Evans
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Advertising A New Approach (RLE Advertising)
Walter Taplin
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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