The Unauthorized Guide To Doing Business the Jamie Oliver Way : 10 Secrets of the Irrepressible One-Man Brand Paperback / softback
by Trevor Clawson
Paperback / softback
Description
Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world.
But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production.
So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more soExtend the brand Build on what you’re good atRemember the social dimensionBecome the face of a supermarketDeal with adversityGo international Protect the brandBe controversialBe bold Want to be the best?
The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:216 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:26/03/2010
- Category:
- ISBN:9781907312410
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- PDF from £6.49
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:216 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:26/03/2010
- Category:
- ISBN:9781907312410