Designing for Growth : A Design Thinking Tool Kit for Managers EPUB
by Jeanne Liedtka, Tim Ogilvie
EPUB
Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Information
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Download - Immediately Available
- Format:EPUB
- Publisher:Columbia University Press
- Publication Date:28/06/2011
- Category:
- ISBN:9780231527965
Other Formats
- Hardback from £20.49
Information
-
Download - Immediately Available
- Format:EPUB
- Publisher:Columbia University Press
- Publication Date:28/06/2011
- Category:
- ISBN:9780231527965