The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Format: Book (Hardback)
Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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Format: Book (Paperback / softback)
£32.99
£30.95
In Stock - usually despatched within 24 hours
Book (Paperback / softback)
Add to BasketLuxe : Nouveaux challenges, nouveaux challengers
Jean-Noel Kapferer
Out of stock
Format: Book (Paperback / softback)
Les remarques a l'epreuve de la pratique : Identifier et analyser les derives et les erreurs couramment observees dans la pratique des marques, pour apprendre d'elle
Jean-Noel Kapferer
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Format: Book (Paperback / softback)