Secret Sauce : How to Pack Your Messages with Persuasive Punch eAudiobook MP3
by Harry Mills
Narrated by Tom Parks
eAudiobook MP3
Description
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:
- Clear examples of what works and what doesn't
- Fascinating insights from behavioral and neurological research
- Powerful lessons from successful and failed campaigns
Information
-
eAudio Download - Immediately Available
- Format:eAudiobook MP3
- Run-time:2 hours 14 mins
- File size:92.6MB
- Publisher:Brilliance Audio
- Publication Date:21/02/2017
- Category:
- ISBN:9781536627497
Other Formats
- Hardback from £12.29
Information
-
eAudio Download - Immediately Available
- Format:eAudiobook MP3
- Run-time:2 hours 14 mins
- File size:92.6MB
- Publisher:Brilliance Audio
- Publication Date:21/02/2017
- Category:
- ISBN:9781536627497