Marketing Destinations and Venues for Conferences, Conventions and Business Events Hardback
by Rob Davidson, Tony (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University, UK) Rogers, Rob (MICE Knowledge, UK) Davidson, Tony Rogers
Part of the Events Management series
Hardback
Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
Information
-
Item not Available
- Format:Hardback
- Pages:296 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/10/2015
- Category:
- ISBN:9781138129269
Other Formats
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Information
-
Item not Available
- Format:Hardback
- Pages:296 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/10/2015
- Category:
- ISBN:9781138129269