Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Introduction to Management : Functions and Challenges
Dr Sarah Birrell (Senior Lecturer in Climate Change and Busines Ivory
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Business Economics
N. (Harvard University) Mankiw
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Advanced Issues in Partial Least Squares Structural Equation Modeling
Joe (University of South Alabama, USA) Hair
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Add to Baskete-Learning and the Science of Instruction : Proven Guidelines for Consumers and Designers of Multimedia Learning
Ruth C. (Clark Training and Consulting) Clark
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Business Research Methods
Barry (Ole Business School, University of Mississippi) Babin
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Crowdsourcing in Management Research : A New Tool for Scientific Inquiry
Regina (Jagiellonian University, Krakow, Poland) Lenart-Gansiniec
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Digitization, Trust and SMEs
Anna (Jagiellonian University, Krakow, Poland) Wziatek-Stasko
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Code of Practice for Programme Management in the Built Environment
CIOB (The Chartered Institute of Building)
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Add to BasketLecture Notes In Entrepreneurial Finance For The Digital Economy
Peter Joakim (The Univ Of Sydney, Australia) Westerholm
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Essentials of Business Law and the Legal Environment
Barry (The University of North Carolina at Chapel Hill) Roberts
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Add to BasketConsumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Applications of Piecewise Defined Fractional Operators
Abdon (Academic Head, Department and Professor of Applied Ma Atangana
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New Venture Creation : A Framework for Entrepreneurial Start-ups
Paul (University of Bedfordshire, UK) Burns
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Add to BasketGlobal Business : Managing Risk and Responsibility Across Borders
Rob (Erasmus University, The Netherlands) van Tulder
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Add to BasketData-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Managing for Quality and Performance Excellence
James (Carl H. Lindner College of Business, University of Cinci Evans
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