Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Marketing Plans : Profitable Strategies in the Digital Age
Malcolm (Cranfield School of Management) McDonald
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip (Kellogg School of Management) Kotler
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Carl (University of Texas, Arlington) McDaniel
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Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. (President of The Chasm Group in Palo Alto, Califor Moore
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Stakeholders and Ethics in Healthcare : Ethical Accountability for Organizations
Lisa A. Martinelli
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The 'Made in Germany' Champion Brands : Nation Branding, Innovation and World Export Leadership
Ugesh A. Joseph
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Project Politics : A Systematic Approach to Managing Complex Relationships
Nita A. Martin
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Internal Communication and Employer Brands
Ana Tkalac (University of Zagreb, Croatia) Vercic
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
Patrizia (University of Insubria, Italy) Gazzola
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Strategic Planning for Public Relations
Deborah A. Silverman
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