The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
In Stock - usually despatched within 24 hours
Format: Book (Hardback)
The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
In Stock - usually despatched within 24 hours
Format: Book (Paperback / softback)
£44.99
£42.45
In Stock - usually despatched within 24 hours
Book (Paperback / softback)
Add to BasketKapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
In Stock - usually despatched within 24 hours
Format: Book (Paperback / softback)
£32.99
£30.95
In Stock - usually despatched within 24 hours
Book (Paperback / softback)
Add to BasketKapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
Available to Order - This title is available to order, with delivery expected within 2 weeks
Format: Book (Hardback)
£97.00
£96.29
Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Hardback)
Add to BasketLes marques Capital de l'entreprise
Jean-Noel Kapferer
Out of stock
Format: Book (Paperback / softback)
Re-inventer les marques : La fin des marques telles que nous les connaissons
Jean-Noel Kapferer
Out of stock
Format: Book (Paperback / softback)
Luxe : Nouveaux challenges, nouveaux challengers
Jean-Noel Kapferer
Out of stock
Format: Book (Paperback / softback)
Les remarques a l'epreuve de la pratique : Identifier et analyser les derives et les erreurs couramment observees dans la pratique des marques, pour apprendre d'elle
Jean-Noel Kapferer
Out of stock
Format: Book (Paperback / softback)