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Festivals and Tourism : Marketing, Management and Evaluation, Paperback Book

Festivals and Tourism : Marketing, Management and Evaluation Paperback

Edited by Professor Mike Robinson, Philip Long

Paperback

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Description

Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.

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  • Item not Available

  • Format:Paperback
  • Pages:232 pages, Illustrations, maps
  • Publisher:Business Education Publishers Ltd
  • Publication Date:
  • Category:
  • ISBN:9781901888348
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Information

  • Item not Available

  • Format:Paperback
  • Pages:232 pages, Illustrations, maps
  • Publisher:Business Education Publishers Ltd
  • Publication Date:
  • Category:
  • ISBN:9781901888348