Sound Branding: Using Music to Sell More PDF
by John Groves
Description
Sound Branding is the concept of using sound as a communications tool for steering consumers' perception of a brand and selling more. It is both old and new. It is so old that the church has it and so new that it has to be explained to virtually every marketing or brand manager. While brands have spent considerable sums of money on visual branding, they have sorely neglected the way they sound, becoming the victims of unsystematic, unstructured and almost random use of sound and music. However, Sound Branding can increase the effectiveness and efficiency of brand communications, through a structured process of developing, implementing and managing the sound and music that a brand uses for its communications, thus increasing consumer awareness of the brand and increasing sales.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:21 pages
- Publisher:Oak Tree Press
- Publication Date:10/10/2012
- Category:
- ISBN:9781846211553
Information
-
Download - Immediately Available
- Format:PDF
- Pages:21 pages
- Publisher:Oak Tree Press
- Publication Date:10/10/2012
- Category:
- ISBN:9781846211553