Sustainable Marketing Planning
Neil Richardson
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. Gaggin
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. Gaggin
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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Luxury Fashion Marketing and Branding : A Strategic Approach
Alice (Leeds University, UK) Dallabona
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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The Effects of Social Media Advertising in China : Theory, Practices and Implications
Changchun Xuan
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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