Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Advertising Cultures : Gender, Commerce, Creativity
Sean Nixon
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Digital Analytics for Marketing
A. Karim Feroz
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar Velayudhan
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar Velayudhan
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Strategic Communication : Campaign Planning
James Mahoney
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Strategic Communication : Campaign Planning
James Mahoney
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Entrepreneurial Cosplay : Creating Identity, Building Identity, Brand and Business Acumen
Elizabeth Gackstetter Nichols
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Entrepreneurial Cosplay : Creating Identity, Building Identity, Brand and Business Acumen
Elizabeth Gackstetter Nichols
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Branding Authoritarian Nations : Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Petra Alderman
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Branding Authoritarian Nations : Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Petra Alderman
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Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices
Maria Rodriguez-Rabadan Benito
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Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices
Maria Rodriguez-Rabadan Benito
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Consuming Happiness : Aspirational Practices in Global Perspective
Mehita Iqani
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Consuming Happiness : Aspirational Practices in Global Perspective
Mehita Iqani
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Animal Suffering and Public Relations : The Ethics of Persuasion in the Animal-Industrial Complex
Nuria Almiron
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Animal Suffering and Public Relations : The Ethics of Persuasion in the Animal-Industrial Complex
Nuria Almiron
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo
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