101 Things I Learned(R) in Advertising School
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Killer Facebook Ads : Master Cutting-Edge Facebook Advertising Techniques
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Personalized Digital Advertising : How Data and Technology Are Transforming How We Market
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Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
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Summary: The Referral Engine
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Summary: The New Rules of Marketing & PR
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Summary: Advanced Selling Strategies
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Summary: Flip the Funnel
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Basics Advertising 02: Art Direction
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Basics Advertising 01: Copywriting
Mr Rob Bowdery
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The New Positioning: The Latest on the World's #1 Business Strategy
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Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
R. Govers
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. Brown
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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The Dark Side of Marketing Communications : Critical Marketing Perspectives
Tim Hill
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