The 10-Second Customer Journey : The CXO's playbook for growing and retaining customers in a digital world
Unger Todd Unger
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The 10-Second Customer Journey : The CXO's playbook for growing and retaining customers in a digital world
Todd Unger
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Experience Rules! : The Experience Operating System (XOS) and 8 Keys to Enable It
Hinshaw
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Do B2B Better : Drive Growth Through Game-Changing Customer Experience
Jim Tincher
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Consumer Behavior, Global Edition
Leon G. Schiffman
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The Business Model Canvas : Let your business thrive with this simple model
50minutes
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Summary of The Innovator's Dilemma : by Clayton M. Christensen | Includes Analysis
. IRB Media
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Summary: Building Strong Brands
BusinessNews Publishing
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What Customers Want (PB) : Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Anthony Ulwick
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Summary: The Discipline of Market Leaders
BusinessNews Publishing
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Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing
Bryan Eisenberg
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Service Design for Business : A Practical Guide to Optimizing the Customer Experience
Ben Reason
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Summary: Moments of Truth
BusinessNews Publishing
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Summary: Epic Content Marketing
BusinessNews Publishing
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Maslow's Hierarchy of Needs : Gain vital insights into how to motivate people
50minutes
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Service Design for Business : A Practical Guide to Optimizing the Customer Experience
Ben Reason
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Ten Principles Behind Great Customer Experiences, The
Matt Watkinson
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Successful Key Account Management in a Week : Be a Brilliant Key Account Manager in Seven Simple Steps
Grant Stewart
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Breaking Through, 2nd Edition : Implementing Disruptive Customer Centricity
S. Vandermerwe
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