A Level Media Studies : The Essential Introduction
Pete Bennett
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
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Multimodal Legitimation : Understanding and Analysing Political and Cultural Discourse
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Agency : Starting a Creative Firm in the Age of Digital Marketing
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
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Advertising : What Everyone Needs to Know?
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The Consumerist Manifesto : Advertising in Postmodern Times
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Workplace Culture in Mass Communication Industries
Martina Topic
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Workplace Culture in Mass Communication Industries
Martina Topic
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Sponsored Editorial Content in Digital Journalism
Jonathan Hardy
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Sponsored Editorial Content in Digital Journalism
Jonathan Hardy
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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The British Media Industries : An Introduction
Vincent Campbell
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The British Media Industries : An Introduction
Vincent Campbell
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston Fletcher
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Advertising: A Very Short Introduction
Winston Fletcher
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Advertising: A Very Short Introduction
Winston Fletcher
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