Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. (President of The Chasm Group in Palo Alto, Califor Moore
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Marketplace Dignity : Transforming How We Engage with Customers Across Their Journey
Cait Lamberton
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How To Sell With Complete Confidence
Gavin Presman
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Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Geoffrey A. Moore
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Selling - For Everyone
Keith Place
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Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
W. Chan Kim
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The Trend Management Toolkit : A Practical Guide to the Future
A. Kjaer
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
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The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn A. Ottman
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Selling the Arsenal of Democracy : America's Weapons of World War II as seen in Homefront Magazines
Glenn A. Knoblock
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Communication Skills for Pharmacists: Building Relationships, Improving Patient Care, 3e : Building Relationships, Improving Patient Care
Bruce A. Berger
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42 Rules for Planning AI in Your Contact Center : An overview of how to plan for artificial intelligence and prepare your data in your contact center
Geoffrey A Best
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Woo, Wow, and Win : Service Design, Strategy, and the Art of Customer Delight
Thomas A. Stewart
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100x : 10X Your Results Using 10X Less Effort
William U Pe?a Mba
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Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy
Valarie A. Zeithaml
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Como Vender Design e Conquistar Clientes : T?cnicas Convincentes para Persuadir e Fidelizar Clientes
J1711 Do Q28a
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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G Spot for the C Suite : Why Great Business Is Like Great Sex-and How You Can Have More of Both
Tracy Call
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G Spot for the C Suite : Why Great Business Is Like Great Sex-and How You Can Have More of Both
Tracy Call
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G Spot for the C Suite : Why Great Business Is Like Great Sex-and How You Can Have More of Both
Tracy Call
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Manuel Pratique des Operations Commerciales et des Documents Commerciaux
A Dany
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