Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Ford Mustang : The First Generation, Paperback / softback Book

Ford Mustang : The First Generation Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

No one anticipated quite how thoroughly the Ford Mustang would catch the imagination of the American public.

The Mustang was marketed as the all-American classic and introduced what became known as the 'Pony Car' - an affordable, compact, highly styled car with a sporty or performance-oriented image - and a revolutionary example of automotive design in the United States.

The company made over a billion dollars selling over 400,000 units in its debut year.

It took only eighteen months for Ford to hit the million Mustang mark, making it Ford's most successful launch since the Model A.

Today's car sales don't even scratch the number of Mustangs sold in their first year.

In over fifty years of production, Ford has sold 9 million Mustangs worldwide. This book focuses on the first generation (1964-73) and the evolution of the Ford Mustang.

This was an era when Mustang became synonymous with the name Ford and set an unprecedented benchmark for all rivals to follow.

Its popularity was an emotional connection based on its unique and adaptable styling, its performance and its affordability.

Information

Other Formats

Save 23%

£15.99

£12.29

Less than 10 available - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information