Practical Web Analytics for User Experience : How Analytics Can Help You Understand Your Users Paperback / softback
by Michael (is the user experience team lead at Pure Visibility, an Internet marketing firm in Beasley
Paperback / softback
Description
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals.
Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.
The book is organized according to the concerns UX practitioners face.
Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more.
This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Elsevier Science & Technology
- Publication Date:14/08/2013
- Category:
- ISBN:9780124046191
Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Elsevier Science & Technology
- Publication Date:14/08/2013
- Category:
- ISBN:9780124046191
