Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Strategic Planning for Public Relations, Paperback Book

Strategic Planning for Public Relations Paperback

Paperback

Item not Available

Description

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication.

Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D.

Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice.

Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.

Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program.

The cases and examples included here explore classic public relations situations as well as current, timely events.

This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning.

It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Information

Other Formats

Save 9%

£40.99

£37.25

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information