From Worst to First : Behind the Scenes of Continental's Remarkable Comeback Paperback / softback
by Gordon Bethune
Paperback / softback
Description
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World . . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:304 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:15/09/1999
- Category:
- ISBN:9780471356523
£32.00
£22.55
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:304 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:15/09/1999
- Category:
- ISBN:9780471356523