The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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Rumors : Uses, Interpretations and Images
Jean-Noel Kapferer
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Rumors : Uses, Interpretation and Necessity
Jean-Noel Kapferer
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Rumors : Uses, Interpretation and Necessity
Jean-Noel Kapferer
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Rumors : Uses, Interpretation and Necessity
Jean-Noel Kapferer
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Les marques Capital de l'entreprise
Jean-Noel Kapferer
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Re-inventer les marques : La fin des marques telles que nous les connaissons
Jean-Noel Kapferer
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Luxe : Nouveaux challenges, nouveaux challengers
Jean-Noel Kapferer
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Les remarques a l'epreuve de la pratique : Identifier et analyser les derives et les erreurs couramment observees dans la pratique des marques, pour apprendre d'elle
Jean-Noel Kapferer
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