Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Writing is not Magic, it's Design : The designer’s guide to writing and supercharging creativity, Paperback / softback Book

Writing is not Magic, it's Design : The designer’s guide to writing and supercharging creativity Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

Designers are visual thinkers: they are used to sketches, not drafts, and rely on visuals instead of words.

As a result, writing is a strange skill for a designer, leading to blank-page anxiety and procrastination.

But no more! This book helps designers overcome the challenge of communicating with words.

It introduces a writing method that fits how designers think, guiding them in clarifying thoughts, breaking down complex ideas into manageable pieces, and using writing to spark new ideas.

Writing is a communication problem at its core: the writer knows something the reader doesn't and must show it using words.

So, like design, writing should be simple, clear, and precise.

By mastering the craft of writing, designers shape more than just sentences; they shape thoughts.

Writing is a journey into harnessing the human mind's ability to generate insights. And while writing may look like a skill, it's a creative superpower, and - thanks to his book - one anyone can master!

Information

Save 20%

£22.00

£17.55

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information