Handbook of Sport Marketing Research Paperback / softback
by Nancy L Lough, William A Sutton
Paperback / softback
Description
Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L.
Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date.
This Handbook revisits trends, presents instruments designed to assess key constructs, and provides critical analysis of industry practices with regard to issues such as gender, race, and ethical practices.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:418 pages
- Publisher:Fitness Information Technology, Inc, U.S.
- Publication Date:11/09/2012
- Category:
- ISBN:9781935412397
Information
-
Item not Available
- Format:Paperback / softback
- Pages:418 pages
- Publisher:Fitness Information Technology, Inc, U.S.
- Publication Date:11/09/2012
- Category:
- ISBN:9781935412397