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Lieferantenfinanzierung im Telekommunikationsmarkt : Analyse aus der Sicht eines informationsoekonomisch fundierten Marketing, Paperback / softback Book

Lieferantenfinanzierung im Telekommunikationsmarkt : Analyse aus der Sicht eines informationsoekonomisch fundierten Marketing Paperback / softback

Part of the Business-to-Business-Marketing series

Paperback / softback

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Nikolas P. Bastian erarbeitet die anbieter- und nachfragerseitigen Unsicherheitspositionen bei der Vermarktung von Telekommunikationssystemen und prasentiert ein anbieterseitiges Transaktionsdesign zur simultanen Unsicherheitsreduktion durch Lieferantenfinanzierung.

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