eAudiobook MP3
Description
Brought to you by Penguin.
When it comes to persuasion, success can begin before you say a word.
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. It's a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It's also a supremely practical guide to enhancing your powers of influence.
NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER
INC. 'BEST SALES AND MARKETING BOOK OF 2016'
A FINANCIAL TIMES 'BEST BOOK OF 2016'
(c) Rovert Cialdini 2020 (P) Penguin Audio 2020
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eAudio Download - Immediately Available
- Format:eAudiobook MP3
- Run-time:0 hours 0 mins
- File size:0MB
- Publisher:Random House
- Publication Date:30/01/2020
- Category:
- ISBN:9781473578760
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Information
-
eAudio Download - Immediately Available
- Format:eAudiobook MP3
- Run-time:0 hours 0 mins
- File size:0MB
- Publisher:Random House
- Publication Date:30/01/2020
- Category:
- ISBN:9781473578760