Positioning: The Battle for Your Mind, Hardback Book

Positioning: The Battle for Your Mind Hardback

Part of the Marketing/Sales/Advertising & Promotion series

Description

The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors.

It is fully updated and revised.

Information

  • Format: Hardback
  • Pages: 246 pages, 50ill.
  • Publisher: McGraw-Hill Education - Europe
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780071359160

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