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Customer Sense : How the 5 Senses Influence Buying Behavior, PDF eBook

Customer Sense : How the 5 Senses Influence Buying Behavior PDF

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact.

Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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