Customer Sense : How the 5 Senses Influence Buying Behavior Paperback / softback
by Aradhna Krishna
Paperback / softback
Description
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact.
Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:185 pages, XIII, 185 p. 8 illus., 7 illus. in color.
- Publisher:Palgrave Macmillan
- Publication Date:23/12/2015
- Category:
- ISBN:9781349344420
Other Formats
- PDF from £38.24
- Hardback from £50.19
Information
-
Out of stock
- Format:Paperback / softback
- Pages:185 pages, XIII, 185 p. 8 illus., 7 illus. in color.
- Publisher:Palgrave Macmillan
- Publication Date:23/12/2015
- Category:
- ISBN:9781349344420