ENTREPRENEURSHIP: The Art, Science, and Process for Success Paperback / softback
by Charles Bamford, Garry Bruton
Paperback / softback
Description
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business.
Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:368 pages, Illustrations, unspecified
- Publisher:McGraw-Hill Education
- Publication Date:03/01/2018
- Category:
- ISBN:9781259912191
Other Formats
- Paperback / softback from £49.25
- Hardback from £126.35
Information
-
Item not Available
- Format:Paperback / softback
- Pages:368 pages, Illustrations, unspecified
- Publisher:McGraw-Hill Education
- Publication Date:03/01/2018
- Category:
- ISBN:9781259912191
