ENTREPRENEURSHIP: The Art, Science, and Process for Success Hardback
by Charles Bamford, Garry Bruton
Hardback
Description
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business.
Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
Information
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Item not Available
- Format:Hardback
- Publisher:McGraw-Hill Education
- Publication Date:29/03/2021
- Category:
- ISBN:9781260682427
Other Formats
- Paperback / softback from £49.25
Information
-
Item not Available
- Format:Hardback
- Publisher:McGraw-Hill Education
- Publication Date:29/03/2021
- Category:
- ISBN:9781260682427