Modern Marketing, Paperback


The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.


  • Format: Paperback
  • Pages: 352 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780712108539



Free Home Delivery

on all orders

Pick up orders

from local bookshops

Also by Frank Jefkins   |  View all

Also in the Frameworks Series series   |  View all