The High-Tech Entrepreneur's Handbook : How to Start and Run a High-Tech Company, Paperback

The High-Tech Entrepreneur's Handbook : How to Start and Run a High-Tech Company Paperback


Turn your high-tech idea into a high-profit business The High-Tech Entrepreneur's Handbook is a practical, hands-on guide designed specifically for people with a business idea, but little managerial experience.

It takes you step-by-step through the key stages of setting up and running a high-tech enterprise, whether that's starting your own company or taking control of a project or department within a larger company. Based on a highly successful Cambridge University business studies course, from a Department that has generated at least one self-made millionaire a year, the book is a straight-talking, jargon-free guide that delivers the core background information necessary to create and run a successful enterprise. Technology, regardless of how good it is, forms only a small part of bringing a project to a successful and profitable conclusion.

This is the book that explains the rest of the equation. Key areas discussed include: * getting started - developing and protecting your idea * writing the business plan * money and legal issues * managing projects, people and products * marketing and selling * growth and exit.


  • Format: Paperback
  • Pages: 416 pages, illustrations
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Entrepreneurship
  • ISBN: 9780273656159



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