The Advertising Controversy : Evidence on the Economic Effects of Advertising Hardback
by Mark S. Albion, Paul W. Farris
Hardback
Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Information
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Out of stock
- Format:Hardback
- Pages:245 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:28/02/1981
- Category:
- ISBN:9780865690578
Information
-
Out of stock
- Format:Hardback
- Pages:245 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:28/02/1981
- Category:
- ISBN:9780865690578