Imagination Engineering : A Toolkit for Business Creativity Paperback
A roadmap from here to there when you don't know where there is.
Creativity isn't simply important to the manager of the future; it's essential.
Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.
Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills.
Putting problem solving and idea generating techniques into a convenient and easy to remember framework.
This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
- Format: Paperback
- Pages: 218 pages, black & white illustrations
- Publisher: Pearson Education Limited
- Publication Date: 15/12/1999
- Category: Management decision making
- ISBN: 9780273649298