Mastering Fashion Buying and Merchandising Management Paperback
Part of the Palgrave Master Series series
The first academic textbook covering European retail fashion buying and merchandising.
It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.
- Format: Paperback
- Pages: 224 pages, glossary
- Publisher: Palgrave Macmillan
- Publication Date: 16/11/2000
- Category: Purchasing & supply management
- ISBN: 9780333801659