Mastering Fashion Marketing Paperback / softback
by Tim Jackson, D. Shaw
Part of the Macmillan Master Series series
Paperback / softback
Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry.
It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:240 pages, 240 p.
- Publisher:Bloomsbury Publishing PLC
- Publication Date:22/12/2008
- Category:
- ISBN:9781403919021
£33.99
£30.15
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:240 pages, 240 p.
- Publisher:Bloomsbury Publishing PLC
- Publication Date:22/12/2008
- Category:
- ISBN:9781403919021