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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Russell W. Belk
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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The E5 Movement : Leadership through the rule of Five
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Yvonne McGivern
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A Dictionary of Marketing
Charles Doyle
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Marketing Research : Delivering Customer Insight
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