Market Research In A Week : Market Research In Seven Simple Steps
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Darren Bridger
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Kit (Golden Gate University) Yarrow
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Digital Neuromarketing : The Psychology Of Persuasion In The Digital Age
Sam Page
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New Marketing Playbook, The : The Latest Tools And Techniques To Grow Your Business
Ritchie Mehta
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David Karlins
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Naresh Malhotra
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Yvonne McGivern
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Marketing Research : Applied Insight
Dan Nunan
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Add to BasketConsumer Neuroscience
Moran (Northwestern University) Cerf
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Barbara Mueller
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Cathrine Jansson-Boyd
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Add to BasketQuestionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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Mo Willan
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Naresh Malhotra
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Dr Christine Bailey
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Riccardo Benzo
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John Jantsch
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