Comparative Corporate Governance : A Research Overview
Thomas Clarke
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Key Account Manager's Pocketbook
Roger E. Jones
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Developing Capacity for Innovation in Complex Systems : Strategy, Organisation and Leadership
Christer Vindelov-Lidzelius
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Digital Marketing Fundamentals : From Strategy to ROI
Marjolein Visser
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Events Marketing Management : A consumer perspective
Ivna Reic
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Product Marketing for Technology Companies
Mark Butje
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Small Business Marketing For Dummies
Paul Lancaster
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Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Adele Revella
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Advances in Social Media for Travel, Tourism and Hospitality : New Perspectives, Practice and Cases
Marianna Sigala
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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Marketing Management : Pearson New International Edition
Russ Winer
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Collaborative Advantage : How collaboration beats competition as a strategy for success
Paul Skinner
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Summary of Matthew Dixon and Brent Adamson's The Challenger Sale
IRB Media
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UnMarketing : Everything Has Changed and Nothing is Different
Scott Stratten
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Retail Marketing Management : The 5 Es of Retailing
Dhruv Grewal
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Retail Marketing Management : The 5 Es of Retailing
Dhruv Grewal
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Nature-Based Solutions to 21st Century Challenges
Robert C. Brears
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