The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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Commercial Advertising (RLE Advertising)
Thomas Russell
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Basics Advertising 02: Art Direction
Mahon Nik Mahon
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Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media
Ronald D. Smith
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Madvertising : 1975-1985: The Inside Story Of Advertising's Wildest Decade
Martyn Forrester
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina Koporcic
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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A Level Media Studies : The Essential Introduction
Pete Bennett
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Workplace Culture in Mass Communication Industries
Martina Topic
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Workplace Culture in Mass Communication Industries
Martina Topic
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany (Point Park University, USA) Morris
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