Brand Breakout : How Emerging Market Brands Will Go Global Paperback / softback
by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Paperback / softback
Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages, XVI, 256 p.
- Publisher:Palgrave Macmillan
- Publication Date:15/02/2015
- Category:
- ISBN:9781137467591
Other Formats
- PDF from £33.99
- Hardback from £34.85
Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages, XVI, 256 p.
- Publisher:Palgrave Macmillan
- Publication Date:15/02/2015
- Category:
- ISBN:9781137467591