What Is Marketing?
Alvin J. Silk
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On the Reliability and Predictive Validity of Purchase Intention Measures
Manohar U. Kalwani
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What Is Marketing?
Alvin J. Silk
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Conflict Policy and Advertising Agency-Client Relations : The Problem of Competing Clients Sharing a Common Agency
Alvin J. Silk
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Aggregate Advertising Expenditure in the U.S. Economy : Measurement and Growth Issues in the Digital Era
Alvin J. Silk
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