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Product placement of BMW : Did the product placement in the latest Mission Impossible movie increase the purchase intention of BMW branded cars? - Book

Product placement of BMW : Did the product placement in the latest Mission Impossible movie increase the purchase intention of BMW branded cars?

Mona Carolina Frank

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£18.90

£18.15

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L'Oreal in China : How can L'Oreal S.A. increase its market share in the fragrances sector in China? - Book

L'Oreal in China : How can L'Oreal S.A. increase its market share in the fragrances sector in China?

Mona Carolina Frank

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Format: Book (Paperback / softback)

£16.50

£15.35

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Book (Paperback / softback)

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