Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Living Large : The World Of Harold Mitchell
Harold Mitchell
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Add to BasketAdvertising International : The Privatisation of Public Space
Armand Mattelart
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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The Advertising Handbook
Sean Brierley
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Add to BasketAdvertising and New Media
Christina Spurgeon
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Add to BasketAdvertising : Its Business, Culture and Careers
Andy Tibbs
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Add to BasketCelebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Media Localism : The Policies of Place
Christopher Ali
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