Consumer Behavior, Global Edition
Leon G. Schiffman
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Breaking Through, 2nd Edition : Implementing Disruptive Customer Centricity
S. Vandermerwe
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Business Process Mapping : Improving Customer Satisfaction
J. Mike Jacka
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Strategic Customer Management : Strategizing the Sales Organization
Nigel F Piercy
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Master Data Management in Practice : Achieving True Customer MDM
Dalton Cervo
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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Customer Loyalty Programmes and Clubs
Stephan A. Butscher
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Long Term Warranty and After Sales Service : Concept, Policies and Cost Models
Anisur Rahman
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Business Process Mapping : Improving Customer Satisfaction
J. Mike Jacka
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Digital Channels and Social Media Management in Luxury Markets
Fabrizio Mosca
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How to Measure Customer Satisfaction
Nigel Hill
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How to Measure Customer Satisfaction
Nigel Hill
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Leading the Sales Force : A Dynamic Management Process
Rene Y. Darmon
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Designing and Delivering Superior Customer Value : Concepts, Cases, and Applications
Art Weinstein
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Designing and Delivering Superior Customer Value : Concepts, Cases, and Applications
Art Weinstein
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Designing the Customer-Centric Organization : A Guide to Strategy, Structure, and Process
Jay R. Galbraith
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