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Rising Consumer Materialism : A Threat to Sustainable Happiness, Hardback Book


Rising Consumer Materialism presents a theoretical advancement of materialism research.

It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.

This study examines the pre-planned purchase process as the primary step towards satisfactory consumption.

The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns.

Therefore, the book offers practical solutions to problems such as loneliness and unhappiness.

It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society.

Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing.

Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness.

The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.


  • Format: Hardback
  • Pages: 110 pages, 5 Line drawings, black and white; 11 Tables, black and white; 5 Illustrations, black and
  • Publisher: Taylor & Francis Inc
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780815367598



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