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Open Innovation : Academic and Practical Perspectives on the Journey from Idea to Market, Hardback Book

Open Innovation : Academic and Practical Perspectives on the Journey from Idea to Market Hardback

Edited by Arthur B. (Annabel Irion Worsham Centennial Professor of Psychology and Marketing, Annabel Markman

Hardback

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Description

The traditional structures of business and the workplace have changed drastically in recent years.

In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common constraints on the processes of innovation.

This movement of open innovation in the workforce necessitates improvements in the arenas of idea generation, evaluation, funding, and the presentation of these ideas to the marketplace in new and exciting ways. Edited by Arthur B. Markman, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market brings together the latest scholarship on these elements with tried-and-true stories of successful applications in real-world settings.

Authors explore a variety of new methods for improving idea development and processes, making this book an invaluable resource for readers as they learn how to create a supportive ecosystem for their employees and co-workers.

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£41.99

Out of stock
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