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John Pearce and the Rise of the Mass Food Market in London, 1870-1930, Hardback Book

John Pearce and the Rise of the Mass Food Market in London, 1870-1930 Hardback

Hardback

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At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce.

An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London.

With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food.

David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had “done more than can be readily recognised to render London a sober city.”  By studying Pearce’s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.

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