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European Retail Research : 2011 | Volume 25 Issue I, PDF eBook

European Retail Research : 2011 | Volume 25 Issue I PDF

Edited by Dirk Morschett, Thomas Foscht, Thomas Rudolph

Part of the European Retail Research series

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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.

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